Trends in Brow Beauty: From Thin to Thick and Everything in Between

Trends in Brow Beauty: From Thin to Thick and Everything in Between

Eyebrow trends have evolved significantly over the years, reflecting broader cultural shifts and beauty standards. Understanding these trends can help you find styles that resonate with your personal aesthetic and learn how they can be adapted for today's looks. Here's a journey through the eyebrow trends over the decades and what's popular now.

1. The 1920s: Thin and Dramatic

In the 1920s, brows were kept ultra-thin and often drawn down towards the temples, emphasizing a dramatic, elongated look that mimicked the silent film stars of the era.

2. The 1950s: Arched and Defined

By the 1950s, the Hollywood golden age brought thicker, more defined brows into vogue. Stars like Audrey Hepburn sported well-groomed brows with a distinct arch, influencing beauty trends significantly.

3. The 1980s: Full and Bushy

The 1980s rebelled against the groomed styles of previous decades. Thick, bushy eyebrows were all the rage, inspired by celebrities like Brooke Shields. This era celebrated natural beauty, encouraging women to embrace their natural brow shapes.

4. The 1990s to Early 2000s: Pencil-Thin Again

The late 1990s and early 2000s saw a return to thinner eyebrows, heavily plucked into a high arch. This trend was partly influenced by the rise of supermodels and pop stars who favored a more sculpted eyebrow look.

5. The 2010s to Present: Bold and Natural

Today, the trend has shifted back towards thicker, more natural brows, with a focus on looking well-groomed but not overdone. The "Instagram brow," characterized by a gradient effect from light to dark with a sharp tail, became popular but is now evolving towards a softer, feathered look.

6. Future Trends

The future of brow beauty seems to be embracing individuality. More people are now choosing styles that suit their face shape and natural features rather than conforming to a single trend. Microblading and other semi-permanent makeup techniques have also risen in popularity, allowing for perfect brows that require little daily maintenance.

7. Adapting Trends for Personal Style

It's important to adapt trends to fit your natural brow shape and personal style. Consider the natural thickness, arch, and color of your brows when choosing how to style them. While it's fun to try new trends, the best brow look for you is one that enhances your natural features and boosts your confidence.


Eyebrow trends have fluctuated greatly over the years, reflecting changes in fashion and beauty standards. By understanding these trends, you can better navigate which styles suit you best and how to incorporate elements of different eras into your look. Whether you prefer a bold or a subdued brow, embracing your unique style is always in fashion.

Back to blog