KE Lash (& Brow) Serum

The Best Lash Serum? The Judges Think So.

"If you're serious about improving the thickness, length and health of your lashes, you need this in your life. It works." — Prevention Beauty Awards Judge, 2025 Winner

KE Lash & Brow Serum didn't just win the Prevention Beauty Award 2025 — it earned it. Formulated with the most effective hair-growth actives available, this is the award-winning lash serum that delivers visibly thicker, longer, fuller lashes and brows with consistent daily use.

We remove mascara every night. We cleanse. We moisturise. But when did you last actually nourish your lashes? Lashes and brows are hair — precious, delicate hair that takes a beating from makeup, removal, treatments and time. KE Lash (& Brow) Serum gives them back what they need to grow.

Why It Works — The Actives

Biotinoyl Tripeptide-1 & Myristoyl Pentapeptide-17 Clinically studied peptides that signal follicles to enter the growth phase — the foundation of this award-winning formula and the reason lashes come back longer and denser.

Biotin (Vitamin B7) The gold-standard nutrient for thinning hair. Strengthens the hair shaft and supports healthy follicle function at the root.

Hyaluronic Acid (Sodium Hyaluronate) Locks moisture into dry, brittle lashes and brows — reducing breakage and fallout so the hairs you have stay put while new ones grow through.

Panthenol (Pro-Vitamin B5) Conditions and softens each strand, improving flexibility and reducing brittleness.

Panax Ginseng & Swertia Japonica Extract Botanicals that stimulate follicle circulation and encourage natural regrowth — supporting fluffy, thick brows and fuller lashes over time.

Pumpkin Seed & Serenoa Serrulata (Saw Palmetto) Plant-based DHT blockers that protect follicles from hormone-related thinning — a key driver of sparse brows and short lashes.

Tocopherol (Vitamin E) Antioxidant protection for the delicate follicle environment around the eye area.

Oil-free — safe over lash extensions, after lash lifts, brow lamination, tints, and hybrid colour treatments.

How to Apply

Lashes: Using the wand like a liquid eyeliner, sweep from the outer corner inward along the base of your upper lash line on clean, dry lashes each night.

Brows: Swipe through brows focusing on sparse, gappy, or thinning areas — the key to fluffy, thick brows is getting the serum to the root.

The most important rule: consistency. Apply daily. Place the serum next to your toothbrush so you never skip a night — and apply morning and night if you can.

Less is more. A thin, precise application at the lash line beats a heavy one every time. If serum enters the eye, it dilutes and you lose the product — keep it at the base of the lash line only.

Perfect For

• Sparse, thinning, or over-plucked brows
• Short, weak, or brittle lashes
• Anyone chasing fluffy, thick, natural-looking brows
• Post lash lift, brow lamination, tint, or extension maintenance
• Anyone who conditions their skin and hair — but has never conditioned their lashes

Full Ingredient List

Aqua, Sodium Hyaluronate, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Biotin, Panthenol, Pentylene Glycol, Panax Ginseng Extract, Swertia Japonica Extract, Oligopeptide-10, Pumpkin Seed Extract, Acorus Calamus Root Extract, Serenoa Serrulata Fruit Extract, Tocopherol.